Radiant Media Player At The Greening Of Streaming UK Parliamentary Launch Event

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Last updated on June 16, 2022 - Back to blog home page

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What is the Greening of Streaming industry forum?

Mid-2021 Radiant Media Player and other members of the streaming media industry started an initiative to address growing concerns about the energy impact of the streaming sector. Soon this initiative turned into a fully-fledged industry forum called the Greening of Streaming with momentum coming from Dom Robinson and Tim Siglin, founders of the Greening of Streaming industry forum.

To get things started the Greening of Streaming organised a public launch event in London, UK, on June 8th, 2022 at the UK parliament (Palace of Westminster).

Do we need the Greening of Streaming industry forum?

We know for a fact that Information and Communication Technologies (ICT) are responsible for 3% of the global energy consumption in the world. We also know that 70% of the internet traffic is used to stream video content those days. Knowing that, we can conclude that the negative impact of the streaming media industry on the environment is at least comparable to the impact of the aviation industry!

As viewers, streaming media professionals, law-makers or nature-lovers this is something we have to know ... the Greening of Streaming industry forum is an answer to having that knowledge ... so that real solutions can be found to reduce the carbon footprint of the streaming media industry.

Why this parliamentary public launch event?

Radiant Media Player was glad to be present, as a founding member of the Greening of Streaming industry forum, at this public parliamentary launch event held in London on June 8th, 2022 at the UK parliament (Palace of Westminster). We gathered there with other members of the Greening of Streaming industry forum and members of the streaming media industry to publicly address the growing environmental concerns that streaming so much online content in our daily lives is bringing forward.

A good summary of what went on at this event can be found on the Greening of Streaming website or on Broadpeak blog. So rather than rephrasing what has already been said I wanted to give my own reasons for bringing Radiant Media Player to that event:

  • To meet members of the streaming media industry, both members of the Greening of Streaming or not (yet!), that also view the greenification of streaming as a business priority
  • To present the Greening of Streaming commissioned YouGov poll results to the public to show that online viewers already cares about the carbon footprint of the streaming media industry
  • To kick-start a self-awareness movement in the streaming media industry so that all CxO would onboard the need to consume less energy while building online video solutions. This movement aims at tackling the issue of the carbon footprint for the streaming media industry before restrictive regulations come into play to mitigate potential irresponsible behaviours from businesses of the streaming media industry
  • To highlight the fact that while every viewer is having a responsibility in this significant carbon footprint produced by the streaming media industry, solutions are available to reduce this footprint without "punishing" online viewers
  • For streaming media professionals, and especially technical professionals to have a space to come up with technical solutions to those environmental issues. At the Greening of Streaming, we want to be able to measure the actual impact on the environment of the streaming media industry and provide actionable data so that accurate decisions can be made. In that aspect we want to avoid a greenwashing logic that would leave us with just "green pins" to show to the world but with little verifiable results to present.

What has Radiant Media Player done so far?

We have been engaging with members of the Greening of Streaming industry forum for about a year now. Despite this short amount of time we have already been able to implement in our player changes to address the need to consume less energy while streaming:

  • We added a consumeLessEnergy setting to our player thanks to the Media Capabilities JavaScript API
  • We have also started working on building our own eCDN (a.k.a. WebRTC-assisted streaming solution - currently in BETA) with the hope to not only improve viewer experience but also reduce the server-side carbon footprint of streaming online video

Pictures from the Greening of Streaming parliamentary launch event

Last but not least, some pictures taken at the parliamentary launch event! You can now put of face on who is trying to make the streaming media industry a better, greener industry.

Blog post written by Arnaud Leyder, Radiant Media Player CEO.

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